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the tradename tangle

!A Very Old Headache!

Chapel Text, ATF ≤1897
Albion, A.P. Bauer/
J.M. Conner, 1872-1874
Ecclesiastic, Caslon c1870

By at least four tradenames spanning three decades, this face was extremely popular in the US and abroad. Nicolette Gray [190] cites it as Ecclesiastic# per the Caslon Circular of c1870.

In 1872-1874, a US patent for an identical design was issued to Alexander P. Bauer of Frankfort and assigned to James M. Conner of New York [USPTO D7145].

Both the Conner and Bauer TFs showed it as Albion. When the Conner TF merged with ATF in 1892, the face was “pooled,” renamed Chapel Text [1897 ATF Catalog, New York edition] and shown until c1900.

The fourth tradename, Initial Black, entitles an unattributed specimen illustrated in the Spring 1878 edition of Hailing’s Circular

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Were you fooled?

The typeface illustrated above is not ATF Chapel Text=Bauer/Conner Albion=Caslon Ecclesiastic

It is rightly identified as Monogramm Gotisch#, a “look-alike” advertised by the Nies TF (Frankfurt) in Volume 8/07-08 (1871) of Archiv für Buchdruckerkunst und verwandte Geschäftszwiege.

In Celtic and Medieval Alphabets [6-7], Dan X. Solo illustrates the Nies version as Chappel Text#—not to be confused with the work of Warren Chappel [1904–1991], a US-born type and book designer.

Since the “genuine” ATF Chapel Text=Bauer/Conner Albion=Caslon Ecclesiastic has not been digitized for posterity, THP substituted this one. As the “signature face” for The Chapel, an authentic revival tops the THP Wish-List!

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Ecclesiastic=Tudoresque,
Boston TF ≤1860
Ornamented No. 540,
Bruce TF 1876

McGrew [342] discusses a second face tradenamed Ecclesiastic# as Bruce’s Ornamented No. 540 of 1876 and notes alternate tradenames Tudoresque# and Victoria#.

The earliest specimen examined by THP appears in the Boston TF catalog of 1860 with the tradenames Ecclesiastic# (great primer) and Tudoresque# (pica).

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Tudoresque, Figgins 1847
Victoria, Flinsch c1903

Likewise, the tradenames Tudoresque# and Victoria# were duplicated by Figgins [Gray 188] and Flinsch [Petzendorfer c1903 39].