The Competition Monster
|July 8, 2015 at 6:57 AM #22769|
From the beginning, my policy on this issue has been consistent:
The THP Bazaar pledges verification of revival authenticity. Besides historical documentation of each font, dozens of educational articles on Styles, Periods, Designers and Producers will be published there. Preliminary examples:
Inevitably, multiple revivals of the same face will appear together on such pages. Obscuring their similarity would require a great deal of extra work:
From the beginning, colleagues expert in eCommerce have advised that THP’s “no competition|no search feature” policy is counter-productive for all concerned:
From the beginning, I have ignored such “nay-sayers” and proceeded as planned.
The Turning Point
Recently, I consulted a genius who knew how to listen. She asked the right questions, understood my concerns and painted the Big Picture:
The Winning “Spin”
Then this genius suggested a brilliant solution. Instead of regarding multiple revivals as threats to Partners, welcome them as a Good Thing that helps them—and patrons too:
Historical information uniquely equips the THP Bazaar to cross-reference such fonts, unite them and market them accordingly.
I have been duly convinced to adopt the Winning Spin approach. When implemented, all Logistic Downsides described above will disappear (as soon as the plugin needed for the final presentation hassle is discovered). Thereafter, specimens illustrated in educational articles will be displayed automatically according to properties assigned as EDD Features, which are applied only once—eliminating the need for assistance as well as the likelihood of errors and omissions.
If YOU disagree with this critical decision or foresee a “backfire,” please speak NOW by responding below.
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