Dauchy & Co. Compositors’ Rule

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September 26, 2016 at 8:13 AM #28547


Sometime between 1869 and c1930, rules like this were presented as gifts or sold to clients of Dauchy & Co., a prosperous advertising agency in the New York financial district.

It measures only agates and nonpareils, the names of type sizes used by compositors employed primarily by newspaper publishers.

This rare instrument is apparently crafted from ivory and German silver. I may decide to offer it as a “super-perk” for the Indie-GoGo campaign.

To learn its value, I have a referral to a specialized member of the Philadelphia Chapter, American Society of Appraisers. In the meantime, I have posted a link to the page illustrating six views and my research on it at briarpress.org.

The “incestuously inbred” history of the Dauchy & Co. Advertisement Agency and the Lindsay TF is v-e-r-y interesting! This alliance was the first to barter for space in periodicals with inferior type pirated by the electrotype method, and they “got rich” in the process.

Resulting price wars among legitimate TFs nearly destroyed the US metal type industry, “the goose that laid golden eggs.”

Along the way, it connects juicy stories of the wood-type industry involving William H. Page and John G. Cooley and ends with Henry Brehmer and Jell-O.

Please take a peek. If you have a comment or information about this artifact or its history, by all means post it here! A link to this forum topic is provided just above the footnotes.


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