Dennison Script

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This topic contains 8 replies, has 3 voices, and was last updated by  Anna 1 year, 3 months ago.

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September 14, 2013 at 11:48 PM #4330

Anna

Dennison ScriptDennison Script was introduced by Barnhart Brothers & Spindler sometime between the catalogs of 1900 and 1907. Little else is known because the design was not patented and it was not “picked up” by ATF after acquisition of BBS in 1911.

  • According to Tribby, this unmistakeable commercial winner was never shown again.
  • Considering BBS’s usual marketing practices, this information is most provocative…
  • Dennison Script is listed in the hand-typed index of a copy of BBS Catalog No. 25 (1925) sold at eBay.
  • No. 25 was BBS’s “swan song” edition. Its primary purpose was to organize the inventory for the convenience of ATF.
  • Without full access to images of this catalog, THP cannot verify accuracy. Can someone help?

The BBS tradename for this face almost certainly references Dennison Manufacturing Company of Massachusetts (established in Maine, 1844), which merged with Avery International in 1990. Today, Avery Dennison continues to produce such familiar office supplies as self-adhesive labels.

Dennison LogoIn September 1908, the Dennison trademark, first used in 1881, was registered by the USPTO [®71034096]. Apparently exclusive rights to this image were maintained by timely payment of renewal fees until April 2009; thereafter, the entry was marked “cancelled.”

While the two scripts are clearly different, they are of similar ilk. Speculations:

  • Perhaps the BBS face resembles the handwriting of a Dennison executive (family members until 1952).
  • If so, it would have prompted positive response from Dennison; no such praise is documented in the literature.
  • Perhaps BBS submitted a proposed update of the Dennison logo that was not accepted.
  • If so, the design remained the property of BBS; the tradename is another matter…
  • Perhaps Dennison sued BBS for infringement of trademark sometime between 1907 and 1929 (when casting equipment was shipped to ATF).
  • If so, BBS transferred liability to ATF by re-publishing specimens in 1925.

References
Avery Dennison Corporation History
Former Dennison Manufacturing Company – Framingham, MA
Dennison Manufacturing Company


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January 5, 2015 at 12:23 AM #21253

Robert

To Miss Anna:
Dennison Script is finished, I renamed it Denice Script, now with swash lowercase letters, and swash elements and lowercase letters that do not connect to the capital letters.

Yours Truly
Robert


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January 6, 2015 at 1:51 AM #21329

Anna

Wow, Robert—this is super! The under-scoring swashes are an extra-nice touch, and just look at all those “swoopy” alternates. Like so many scripts, this one is truly timeless. It looks as crisp and fresh today as it did 100+ years ago.

Furthermore, my research suggests that it may be quite rare. Please tell us more about the source of your specimen.


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January 6, 2015 at 4:35 PM #21388

Robert

To Miss Anna:

The source for the specimen of Dennison Script was obtained from the 1993 Edition of Mac McGrew’s American Metal Type Faces of the 20th Century, the original specimen was shown in the 1908 Barnhart Brothers & Spindler Type Specimen Book.

Yours truly,
Robert


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January 9, 2015 at 6:49 AM #21417

Anna

Unfortunately, McGrew’s account offers no clues to solving this mystery. Have you examined other specimens “in the wild”?


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March 22, 2015 at 5:21 AM #21841

jch02140

Is there any higher resolution of the Denice Script available? Checked Robert’s flickr page doesn’t seems to have this uploaded… I also did tried contacting him on flickr but he doesn’t seem to respond my inquiry…

Nice job on the revival.


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March 22, 2015 at 8:52 AM #21846

jch02140

Thanks for the image, Anna.

That’s great news. I would really love to buy this font when it becomes available.


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March 24, 2015 at 1:53 PM #21850

Anna

Hopefully, commercial revivals will soon be available at bazaar.typeheritage.com.
Explore this site at your own risk—functional and formatting features are in testing stages.
Content that you see today may look very different tomorrow!


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January 12, 2016 at 3:20 AM #26449

Anna
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