This smashing concave sans was a triumph for the Caslon TF in 1884,¹ and it persisted as a “signature face” for many years. J.F. Cumming cut a copy entitled London# for the Boston TF,² probably the same year. An expanded derivative was shown in the Petzendorfer Schriftenatlas dated c1903.
¹Gray, N. (1938): XIXth Century Ornamented Types and Title Pages, pages 206-207. Faber and Faber Limited, London.
²Loy, W.E. (1898–1900): Designers and Engravers of Type. In The Inland Printer 22, July 1989.
Yikes. Farmer Little shows Enchorial (London) in Inland Printer March 1888. A gorgeous specimen of Expanded is called Spread. It shows a dingbat I didn’t know about and overall makes an excellent scan, so I will revisit my revival to see whether it can be improved.
I recently found the identical ad in a low-profile trade journal called The Superior Printer datelined Cincinnati June 1887, the year before the one you discovered in Annenberg’s Journey.
Since Farmer’s Spread was a copy of Boston TF’s London cut by J.F. Cumming in or before 1884, which was a copy of Caslon’s Enchorial (1884 per Gray), the “new” ornament may have been added by Farmer’s punch-cutter (probably A.E. Woerner per Loy).
Who knows? Regardless, it makes a nice finishing touch to end the story of this fabulous face—a personal fave that “rings my chimes”!