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St. Louis (Sudtipos “Like”)

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This topic contains 2 replies, has 2 voices, and was last updated by  Anna 2 years, 11 months ago.

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April 2, 2014 at 4:43 AM #7959


'Like'Ale Paul of Sudtipos asked me recently for the tradename of this face. I don’t recognize it at all!

The broken, curled outline suggests that it may have originated in the early-20th century—or not… On second thought, Tuscan Shaded (Hænel 1847, French?) pioneered this treatment.

I found two caps-only Bruce fonts that vaguely resemble it:

Bruce 1068Ornamented No. 1068, Herman Ihlenburg 1881 (Solotype Status¹)
Bruce 1080Ornamented No. 1080, Henry Brehmer 1885

Otherwise, I have eliminated all other Bruce designs plus Inland, BBS and ATF (as of 1909). It may have originated in GB or Europe.

Can a smart specimen sleuth identify it?

¹1992  Solo, D.X.: The Solotype Catalog of 4,417 Display Typefaces, page 26. Dover Publications, Inc. (Minneola, NY).

April 2, 2014 at 5:34 PM #7981


This typeface is called St. Louis. It was cast in the 19th century. You will find it in A Typographical Journey Through the Inland Printer. The typeface index will help you to locate it.

Yours truly,

April 3, 2014 at 1:33 AM #7982


St Louis SmallYay, Robert—thank you!

As usual, you nailed it. Your road-map to Central TF’s ad in The Inland Printer of April 1886¹ next led to Mullen‘s book on the TFs of St. Louis.

He dates it 1885 and adds that it was “the first Central face created to accommodate the American Point System,”² which was officially adopted by the Association of Typefounders of the United States the following year.

Neither Mullen nor Loy³ identifies the designer and/or punch-cutter. My hunch is that it was not the work of Gustav F. Schroeder, who had been recruited in Germany as a novice by Central partner Carl Schraubstadter Sr. in 1881.

This tricky-to-cut face is better attributed to a veteran pro like C.E. Heyer or W.W. Jackson, both commissioned by Central TF in 1881-1883.²

¹Annenberg, M. [Editor] (1977): A Typographic Journey Through The Inland Printer, page 103. Maran Press, Baltimore.
²Mullen, R.A. (2005): Recasting A Craft|St. Louis Typefounders Respond To Industrialization, pages 135–138. Southern Illinois University Press, Carbondale.
³Loy, W.E. (1898–1900): Designers and Engravers of Type. In The Inland Printer, December 1898.


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