Packaging Your Fonts
|October 22, 2015 at 4:50 AM #25368|
Packaging is retail presentation of your work: Engage the patron’s sense of a fair price for a valuable product! Each package is described and priced on a product page. THP will assign a unique accounting code to each package.
Packages are permanent; bundles (more below) are flexible.
Package each product in a zipfile:
Never distribute a final PDF embedding your fonts! Instead, do this (Acrobat pro or free equivalent):
The new PDF illustrates only “pictures” of your precious fonts without vulnerability to bad guys who know how to convert specimens into usable outlines.
Bundling. EDD offers easy-to-use options for temporarily combining products as marketing strategies. This option does not replace permanent multi-font packages—it is intended for limited-time discounts when two or more fonts are purchased together. Each font thus sold is itemized on the patron’s invoice and in your records with the original accounting codes. Examples:
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