This super-stylish stylized roman was patented in January–April 1890 by German immigrants Julius Schmol and Ernst Lauschke, who assigned the rights to BBS.
Its tradename probably is not intended to glorify a city in Wisconsin that grew from a trading outpost established by French explorers of the North American interior in 1699. More likely, it is named for French playwright Jean Racine [1639–1699], whose works were reprinted in a lavishly illustrated, three-volume library of his works published by the Didot family of Paris in 1801–1805.
At the Great Exhibition of the Works of Industry of all Nations in 1851, it was awarded a prize interpreted as “The Best Book Ever Published.”
This exposition, the first in a series of 19th and early-20th –century World’s Fairs, was held at the Crystal Palace. a venue built for this purpose at Hyde Park (London).