Specimen Specifications

Welcome! Forums Bazaar Partner Preliminaries Specimen Specifications

This topic contains 2 replies, has 1 voice, and was last updated by  Anna 1 year, 11 months ago.

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September 26, 2015 at 8:18 AM #24427

Anna

To market your work, representative specimens must be prepared for use in multiple presentation scenarios.

Required. Traditional form extending across the full column width—like this:

Motto-XYZ

  • These specimens are displayed automatically in response to patron browsing options: style, period, designer, producer, pre-digital and digital tradenames, etc.
  • Perhaps most important, they populate your storefont page, which displays your entire Bazaar collection.

Optional. Sidebar slider—example labeled All XYZ Revival Fonts.

  • When a patron views a font product page, an inner sidebar appears.
  • You may create a slider previewing your inventory (illustrated how-to instructions later) to execute in this sidebar.
  • If you opt to do so, then when a product page displays one of your fonts, the slider will rotate specimens of the fonts you chose.
  • The slider pauses when hovered; all images link to your storefont page.

Specimen Text. Since you will prepare specimens with your actual fonts and (ideally) a vector-image editor [Adobe Illustrator, Corel Draw, etc.], you can be super-creative—“strut your stuff”!

  • Type a “straight” alpha-numeric specimen resembling the above sample, OR
  • Select appealing glyphs that blend well together and spell an attention-jolting phrase.
  • Excellent examples of this important marketing technique are illustrated in the Solotype Catalog.
  • By all means… Illustrate extras like ornaments, contrast alternate letterforms, etc.

Colors. For routine purposes, anti-aliased grayscale images (erroneously called “black and white”) are preferred. If your specimen requires one or more additional colors, please choose them from the THP palette:

  • Green. #759643 (R105, G140, B35)
  • Purple. #6d178a (R109, G23, B138)
  • Orange. #d2691e (R210, G105, B30)
  • Gold. #ffd700 (R255, G215, B0)

RGB [red, green, blue] values address phosphors native to computer monitors and television screens. The jpeg image format also supports the ink-based CMYK (cyan, magenta, yellow, black) color model (not recommended for www viewing).

Dimensions

  • Full Width. Maximum 749 px horizontal, vertical size proportional for one or two lines.
    This size is geared to full-width specimens on single-sidebar pages. The image automatically shrinks proportionally when the inner sidebar is displayed.
  • Sidebar Slider. A three-line specimen, 200 px ×200 px (adjust line spacing accordingly).

File Formats. Size your vector image to the above finished dimensions and export it in a 300-dpi raster format: jpeg, gif or png.

  • PNG (Portable Networks Graphics) is not supported by outdated MS Internet Explorer versions still in use by millions worldwide who have no choice.
  • TIFF (Tagged Image File Format, native to scanners and preferred for “high-end” print projects) is not supported by browsers (without a plug-in); don’t use it for the www!
  • Caution… When editing a jpeg image, always convert it to tiff format first. Otherwise, it will lose quality every time it is saved.
    • Use the tiff LZW compression option to conserve disk space—it affects only file-size, not image quality.
    • When finished editing the tiff image, over-write the original jpeg/jpg file.
    • Better yet… Edit the vector image, and then over-write the original jpeg/jpg file.

Resolution. Like flickr, WordPress may “crunch” 300-dpi raster images (minimum for print) to 72 dpi, the www default. Even so, most look quite good so far!

Discretionary Transparency (supported only by GIF and PNG). Required for thumbnail specimens illustrated in THP tables—not anticipated for Bazaar purposes.


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October 22, 2015 at 5:53 AM #25378

Anna

The maximum width of required specimens has been increased from 700 to 749. It will automatically shrink proportionally when two sidebars are displayed.


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November 17, 2015 at 2:30 AM #25913

Anna

Have stranger things happened? Because of DropBox problems, I could not access the vector working file of Artistic Initials that Robert uploaded.

When downloading his png file, my image editor increases the stroke weight by at least 200%—the result is hideous! Then I discovered a workaround: A good old-fashioned screenshot of his specimen image retained the super-light strokes.

After editing the new working file with the same image editor, it could be safely converted to png format that looks perfect as a gallery specimen at the Bazaar site.

I still prefer (by far!) the flexibility of a vector-based working file. Hopefully, dropbox.com will soon solve the problem currently confronting us.


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