A “far cry” from ATF Sterling (Morris F. Benton, 1917),¹ this suave stylized latin has just the right slinky curves! The designer, Charles E. Heyer, reprises his trend-setting “hooked C” and extends the style to the “G” with a new interpretation for this stunning all-caps alphabet.
His patent application was promptly approved in September–October 1890; rights were assigned to Barnhart Brothers & Spindler [USPTO D20205], his employer since 1878. It was shown by BBS until at least 1909.²
¹McGrew, M. (1993): American Metal Types of the Twentieth Century (Second, Revised Edition), page 293. Oak Knoll Press, New Castle, DE.
²Tribby, D.M. (2003): Catalogs of the American Typefounders’ Company and Barnhart Brothers & Spindler, 1897-1971. American Amateur Press Association (http://www.aapainfo.org).