Victoria Italic

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This topic contains 2 replies, has 2 voices, and was last updated by  Anna 4 years ago.

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January 6, 2014 at 12:57 PM #6901

Alan Jay Prescott

1895, American Type Founders

I am interested in reviving this face. Does anyone know whether this has been done?

January 8, 2014 at 4:43 PM #6968


In 1889, Central TF‘s brilliant staff designers/cutters Gustave F. Schroeder and Nicholas J. Werner partnered as Schroeder & Werner.¹ In 1891, they designed and cut caps-only Victoria Italic for Central² (their best client!).

Later the same year, the partnership was dissolved when Schroeder moved to Mill Valley, CA (a suburb of San Francisco).¹

In 1898,² Schroeder produced a dual-case Victoria Italic for the Pacific States TF (San Francisco). An ad in the Inland Printer dated December 1898 names Inland TF (Werner’s best client) as the distributor “east of the Rockies.”

¹Loy, W.E. (1898–1900): Designers and Engravers of Type. In The Inland Printer December 1898 (Schroeder) and August 1899 (Werner).
²Mullen, R.A. (2005): Recasting A Craft|St. Louis Typefounders Respond To Industrialization, page 144. Southern Illinois University Press, Carbondale.

January 12, 2014 at 8:36 AM #7139


P.S. Duh… In answer to your question <LOL!>, the caps-only version was revived by Andrew Leman. Please take a look at the dual-case one that Schroeder designed for the Pacific States TF—I’m sure you will like it!

Pacific Victoria Italic, Inland Printer December 1898

Back then, italic faces were not intended to “pair” with romans. Since the producer chose the tradename, it probably “rode the coat-tails” of Central’s much heavier, highly stylized Victoria (designed and cut by Schroeder in 1886).

Victoria, Boston & Central 1892

There is another specimen of super-spiffy Victoria on page 118 of Annenberg’s Journey (June 1886). It’s a condensed version of Atlanta#, which has been revived by Rick Muller and by P22 as Victorian Gothic.

Maybe you want to double your pleasures with both of these treasures?


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